Adidas’ World Cup Font issue
The official, World Cup typeface for player jerseys has been criticised in recent days for being unreadable. Designed for Adidas, inspired by the Cyrillic and traditional Soviet imagery, the font makes some of the letters confusing with others because of its angular character. A pair of letters ‘A’ and ‘R’, ‘D’ and ‘O’ and ‘X’ and ‘K’ from a long distance may prove difficult to distinguish and thus to read correctly.
FIFA regulations make it clear that the typeface used in all costumes must be legible and distinguishable by all players, match officials, spectators and the media. Adidas fountain in this field is not very able to defend itself, as pointed out by Twitter users over the last week.
This perfectly illustrates the problem about this “typeface”.
Thanks, Julian …
— sportsfonts.com (@sportsfonts_com) March 20, 2018
The font for these Adidas numbers is shocking. 11 or 17 or 77. (Obviously not 77 in the World Cup but still) pic.twitter.com/TyM9D7Rm0k
— Craig Williams (@craigawilliams) June 15, 2018
The Adidas font is absolute garbage. I dare anyone who doesn’t know these players to try to figure out Khedira’s name by reading his shirt.
— Cory Mizer (@CoryMizer) June 17, 2018
Because of this illegible Adidas font, Timo Werner appears to have “Weaner” on his back
— Bob Guerrero (@PassionateFanPH) June 17, 2018
I get that @adidas were going for a Russian Constructivism vibe, but their #WorldCup typeface feels too clunky and quirky and often illegible. Given their fondness for 80s retro kits this year would they have been better off using this? https://t.co/rvgqmXMB8U @sportsfonts_com
— James Taylor (@jamestaylor) June 20, 2018
This adidas font is awful. 17’s look like 11’s, R’s look like A’s
— Michael Schwartz (@MistahSchwartz) June 17, 2018
Have you seen Odriozola? pic.twitter.com/Thh0152TBz
— Daniel Busch (@dan_bu) March 23, 2018